AZPSS Social Media
AZPSS Social Media Toolkit
Social media provides Arizona Purple Star Schools with an opportunity to showcase their commitment to military-connected students and families. Effective social media communication highlights the programs, supports, partnerships, and welcoming culture that help military-connected students thrive.
Use your school's digital platforms to celebrate military families, share resources, recognize student achievements, and demonstrate how your school fulfills the mission of the Arizona Purple Star School designation.
What to Share
Schools should highlight stories that demonstrate ongoing support for military-connected students.
School Supports
Consider showcasing:
- Purple Star School celebrations
- Military Family Appreciation events
- Purple Up! activities
- New student transition programs
- Student ambassador programs
- School Liaison partnerships
- Military recognition ceremonies
- Veteran and active-duty guest speakers
- Family engagement activities
- College, career, and workforce readiness opportunities
School Systems
Share examples of how your school supports military-connected students throughout the year:
- Student transition processes
- New family welcome procedures
- Records transfer assistance
- Interstate Compact implementation
- Counseling supports
- Peer mentoring opportunities
- Deployment support initiatives
- Military parent engagement efforts
These posts help families understand that support extends beyond a single event or recognition month.
Student Success Stories
Highlight:
- Student achievements
- Academic accomplishments
- Leadership opportunities
- Community service projects
- Military student recognitions
- Scholarship recipients
- Extracurricular participation
Always follow district and school policies regarding student photos and permissions.
Social Media Best Practices
Use Person-First Language
Consider:
✅ Military-connected students
✅ Military-connected families
✅ Service members and veterans
Avoid labels that may unintentionally stereotype military children or military families.
Focus on Strengths
Showcase:
- Resilience
- Leadership
- Adaptability
- Service
- Community engagement
- Cultural awareness
Rather than focusing exclusively on deployment challenges.
Maintain Accessibility
When creating posts:
- Use CamelCase hashtags (#PurpleStarSchools)
- Add alternative text to images
- Include captions on videos
- Use high-contrast graphics
- Avoid excessive text in images
Suggested Hashtags
Arizona Purple Star School
- #ArizonaPurpleStarSchool
- #AZPurpleStarSchool
- #PurpleStarSchools
- #MilitaryConnected
- #MilitaryConnectedStudents
- #MilitaryFamilies
- #PurpleUp
- #MonthOfTheMilitaryChild
- #MOMC
- #MilitaryChild
- #FutureReady
- #MilitaryFriendlySchool
Sample Post
Military Family Welcome
We're proud to support military-connected students and families throughout their educational journey. As an Arizona Purple Star School, we are committed to creating a welcoming environment where every student can thrive.
Whether arriving from across the country or transitioning within Arizona, our staff is here to help families connect, succeed, and feel at home.
#ArizonaPurpleStarSchool #MilitaryConnectedStudents #PurpleStarSchools
Tag Arizona Department of Education
When sharing Purple Star School activities, tag:
@AZEdSchools
This helps elevate military-connected student success stories across Arizona and supports statewide recognition of Purple Star School efforts.